Kazakhstan. Mobile Market, Results for 2015 Fourth Quarter | About IDC | IDC Central Asia

Almaty, April 13, 2016 – The mobile phone market in Kazakhstan demonstrated a serious disruption in the last quarter of 2015, however, its total decline was less than tenge devaluation against the US dollar. "Today customers are willing to spend a higher proportion of their income on mobile phones than a year ago," says Alena Kizub, IDC analyst of mobile devices and tablets.

IDC Company summed up the results of the mobile phone market in Kazakhstan for the fourth quarter of the last year. According to the IDC Kazakhstan Quarterly Mobile Phones Tracker quarterly report, from October to December 2015 the Kazakhstani mobile market showed a reduction in sales to 655 million mobile devices. The last quarter of 2015 was marked by the negative dynamics of the mobile devices supply compared to the same period of 2014. Although the Kazakhstan tenge (national currency) was devalued by more than 85% against the US dollar in the period from August to December 2015, the Kazakhstani mobile market declined by 40.3% in absolute terms and by 35.9% in value.

"Mobile market reduction caused by the devaluation of the national currency in the second half of 2015. However, demand for mobile phones is higher than for other IT products as smartphones have become an important part of most people's lives. The most significant changes occurred in the upper and lower price segments - the average price of the most affordable devices (up to $80) decreased by 9.7% while the average price of the most expensive models (from $450) decreased by 8.9%. This is due to the fact that consumers are seeking to save even on the available models, and buyers from the upper price range reduce their demands and partially transfer to the average price category," Alena Kizub notes.

The average price of mobile devices was $183, which is higher than in the same period of the previous year, but compared with the first three quarters of 2015, the average price fell by 5.8%. At the end of 2015, the Android operating system did not only remain the leader but also strengthened its market position, capturing almost 70% of the market. The share of Windows devices rolled over to 2.6%; the iOS lost its position, and now it owns 6.7% of the market. At the end of the fourth quarter, the most saleable brands in Kazakhstan were Lenovo, LG, and Samsung.

"It is worth noting a few notable changes in the mobile market. In particular, Chinese smartphone brands went upscale. It is particularly notable in Huawei in the upper price range and Xiaomi among the low-end models.

Another significant event in the mobile market was the Kazakhstan government ban on using smartphones by public officials at their workplace.  On a short-term horizon, this decision will drive up the sales of regular cell phones in the corporate sector and, of course, affect the balance of the market leaders," added Alena Kizub, IDC analyst of mobile devices and tablets.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight help IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

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For more information, contact Regina Sartbaeva, the IDC Central Asia representative. Phone: +7 727 264 28 50 or email: rsartbayeva@idc.com